Why We Started Unipareil: Supporting Indian Artisans From Jaipur to Your Home

Unipareil began because India's finest hand block printing, embroidery, and tufting techniques were being sold cheap to middlemen while the artisans behind them stayed invisible. We started a direct-to-consumer home decor brand in Jaipur so that supporting Indian artisans could mean fair wages and full credit — not just a marketing line.

What Made Us Start Unipareil in Jaipur?

Jaipur has been a center of hand block printing and textile craft for generations, with entire neighborhoods built around dyeing, printing, and embroidery workshops passed down through families. We saw skilled karigars producing museum-quality work for export houses and wholesalers, only to receive a fraction of the final retail price. Unipareil was built as a direct-to-consumer brand — no middlemen, no unnecessary markups — so the value created by these craftsmen flows back to them, and so customers get authentic, handcrafted pieces at honest prices.

From Workshop to Living Room

Every Unipareil piece — a cushion cover, a lumbar cushion cover, or a 3 seater sofa throw — is manufactured in-house in Jaipur, not outsourced to a third-party factory. This lets us track exactly which artisan cluster made each product and pay them directly, rather than through layers of trading intermediaries.

What Crafts Define Unipareil's Products?

Our product range is built around three traditional techniques: hand block printing, hand embroidery, and hand tufting. Hand block printing uses hand-carved wooden blocks dipped in natural or pigment dyes and stamped onto fabric one impression at a time, which is why no two pieces are ever perfectly identical. This technique defines much of our bedding and cushion cover range, giving each piece a texture and character that machine printing can't replicate.

How Do We Support the Artisans Behind Every Product?

Being a D2C brand isn't just a business model for us — it's the mechanism through which supporting Indian artisans becomes real income instead of a talking point. We work with artisan clusters on standing orders rather than one-off contracts, which gives families predictable, recurring work instead of seasonal gig-based income. Pricing is set to reflect the actual time and skill a hand-printed or hand-embroidered piece takes, not the compressed rates typical of export-house sourcing.

What Can You Expect When You Shop From Unipareil?

Every product on our site — whether it's from our bedding collection or our range of tote bags for women — comes with the same standard: natural or breathable fabrics suited to Indian climates, colorfast dyes tested for regular washing, and finishing done by hand rather than assembly-line stitching. Because we manufacture in-house, we can also make small-batch or custom color runs that larger wholesale-driven brands typically can't accommodate.

Why Does Craftsmanship Still Matter in Indian Homes Today?

As more Indian homes move toward mass-produced, imported home decor, hand-block-printed and hand-embroidered textiles offer something machine production can't: a visible, tactile record of human skill. For first-time homeowners and gifting shoppers looking for pieces with a story, that difference is often the reason they choose handcrafted over factory-made — and it's the reason we built Unipareil the way we did.