About Us
Our Story
Unipareil wasn't born to be just another brand on a shelf. It was born from a simple belief — that Indian art and Indian artisans deserve to be seen not just across India, but across the world. In 2015, we started Unipareil in Jaipur with a small team of artisans and a single idea: that handcrafted work, made with patience and skill, still has a place in a world obsessed with speed. Since then, we've built our own workshop in the heart of Jaipur, where our artisans practice hand embroidery, hand block printing, and traditional techniques passed down through generations — right under our own roof, with our own hands. For [10 years], we've sold offline, one customer, one relationship, one piece at a time. And now, fuelled by the love and trust you've shown us, we're ready to carry that same soul beyond Jaipur — to every home across India, and eventually, the world. In a time when fast fashion moves faster than we can blink, Unipareil still believes in slowing down — in valuing the person behind the product, not just the product itself.
Our Mission
We stand for more than a transaction. We stand for the artisans who pour themselves into every stitch and print, for fair value given to their craft, and for keeping traditions like hand embroidery and hand block printing alive in a world that's forgetting how to wait for things made with care.
The Craft Behind Every Piece
Whether it's the fine detailing of hand embroidery or the rhythmic precision of hand block printing, our artisans are masters of their art — many with 20+ years of experience. None of it happens in an hour. A single embroidered cushion cover can take 7 days of dedicated work, from the first sketch to the final stitch. That's what makes it valuable — not mass-produced, but made with intention, in our own workshop, by our own artisans.
What Sets Us Apart
Genuine quality, crafted with complete authenticity — every piece is designed and made in-house, by our own artisans, in our own workshop. No outsourcing. No middlemen. No diluting the story. Just thoughtfully limited designs, made in small batches, so what you own isn't sitting in a thousand other homes.
More Than a Product
When you bring home a Unipareil piece, you're not just decorating your space — you're welcoming a piece of heritage into it. Behind every cushion cover, every hand-block bedsheet, every tote bag, is a real artisan whose craft you're keeping alive. That's a story worth having in your home.
Explore the Craft
From embroidered and boho cushion covers to hand block print dohars, comforters, and canvas wall paintings — every piece is made to be felt, not just seen. This is more than shopping. This is being part of a story that started with one small workshop, and is only just beginning.